London is a great place for shopping and picking up special items. Whether you’re looking for stylish fashion or tasty treats, the city has something for everyone. You can buy a variety of things to take back home as memories or gifts for loved ones. This blog will help you pick the famous things to buy in London, unique souvenirs the best gifts and local specialties.
Famous things to buy in London
Here’s a list of top 12 things to buy in London – a mix of souvenirs, local specialties, luxury items, and quirky finds you won’t easily get elsewhere:
1. British Chocolates
British chocolates are a must- buy for anyone visiting London. Unlike versions sold elsewhere, UK- made Cadbury chocolates are made with higher milk content, making them favourite amongst tourists. For a more luxurious treat, Charbonnel Et Walker and a Royal Warrant Holder offer elegant gift boxes. These are filled with hand- crafted truffles and dark—chocolate delights.
Where to buy: Buy at Tesco, Sainsbury’s, M&S for cheap, or Harrods, Fortnum & Mason for luxury gift boxes.
2.Perfumes & Fragrances
This city is home to some of the world’s most prestigious fragrance houses. For example- Jo Malone London, it is known for its natural scents and beautiful packaging. Visitors can explore the best signature scents in stylish boutiques scattered across London. These include Regent Street, Covent Garden and luxury department stores.
Where to buy: Harrods, Selfridges, Jo Malone boutiques, and Duty-Free at airports.
3.Designer watches
London is renowned for its luxury shopping scenes. Designer watches are among the most famous and sought- after items to buy in the city. You will find a wide range of high end timepieces from world- famous brands like Rolex, Omega, Patek Philippe, and Cartier. For collectors and fashion lovers, designer watches are a memorable and stylish investment.
Where to buy: Found at Bond Street, Watches of Switzerland, and Harrods’ luxury halls.
4.Burberry items
Whether it’s a timeless trench coat, or a stylish scarf, Burberry items are popular souvenirs for tourists. These items are known for their classic British heritage and signature check pattern. Visitors can shop at the flagship Burberry store on Regent Street or other premium locations in the city.
Where to buy: Burberry stores, Regent Street, and outlets like Bicester Village.
5.Royal family souvenirs
The royal family souvenirs are found in many gift shops around the city. These keepsakes celebrate the British monarchy. Popular choices include commemorative mugs, tea towels, plates and coins. You can also find elegant accessories such as stationary sets, and brooches adorned with royal emblems.
Where to buy: Official gift shops at Buckingham Palace, Westminster Abbey, and Tower of London.
6.British Gin or Whiskey
British Gin or Whiskey is popular for their quality and heritage. These spirits reflect the rich history of British distilling. London dry gin is world- famous for its crisp, botanical flavour, with many artisanal brands having unique flavours. Similarly, British Whisky offers smooth, complex flavours that make for memorable gifts or personal indulgence.
Where to buy: Available at Fortnum & Mason, Selfridges, Harrods, and airport duty-free shops.
7.English bone China
It is one of the most iconic and refined souvenirs to buy in London. Renowned for its delicate craftsmanship, bone china has been a staple of British tea culture for centuries. Brands like Royal Doulton and Wedgwood offer exquisite pieces that reflect traditional English artistry. These fine porcelain items make thoughtful gifts.
Where to buy: Wedgwood, Royal Doulton, Harrods, or Liberty London.
8.Books from historic bookstores
Books, too, are the best things to buy in London from one of its historic bookstores. Shops like Hatchards and Daunt Books offer not only books but a piece of history. These storied establishments are favourite haunts for book lovers and collectors. A book purchased from them is a meaningful and culturally rich souvenir that captures the literary spirit of London.
Where to buy: Hatchards (oldest UK bookstore), Waterstones Piccadilly, and Daunt Books.
9.English biscuits & shotbread
These classic treats are loved for their rich, buttery flavour and crumbly texture. They are a delightful reminder of British culinary heritage. Brands like Fortnum & Mason, Walkers offer beautifully packed selections that make perfect presents. Whether it’s the assorted biscuits or the melt- in- the- mouth Scottish shortbread, these goodies are very delicious.
Where to buy: M&S Foodhall, Harrods, or Fortnum & Mason.
10.Tea from Fortnum & Mason
One of the most iconic items to bring back home is tea from Fortnum & Mason. They are supplying premium teas since 1707. From their classic Royal Blend to unique infusions, each variety is beautifully packaged. A visit to their flagship store in Piccadilly is an experience in itself.
Where to buy: Flagship store at Piccadilly, also at Harrods.
11.Harrods Souvenirs
Harrods is a world- renowned luxury department store in Knightsbridge. It offers a wide range of exclusive British items that make perfect gifts or keepsakes. Popular souvenirs include Harrods- branded tote bags, tea tins, teddy bears and kitchen-wear. These items reflect stylish reminders of a trip to London.
Where to buy: From the Harrods gift shop
12.Union jack themed souvenirs
From key-chains, mugs, to bags, and even home décor, these items display the UK’s national flag. These are popular in tourist shops, especially near Buckingham Palace and the Tower of London. Union Jack souvenirs are perfect for gifting or keeping as personal mementos of your London experience.
Where to buy: Found at Oxford Street, Camden Market, and Cool Britannia.
Cheap things to buy in London
- Fridge magnets
For a memorable gift, fridge magnets are a perfect choice. These are widely available at hotspots like Camden Market, Oxford Street, and Tower of London. Fridge magnets often feature classic London symbols like red buses, phone booths, and the Union Jack. Also, they are easy to pack.
- Tea towels
Tea Towels are widely available in gift shops, markets, and even some supermarkets. These decorative yet practical items often show iconic London imagery. The towels are lightweight, and typically cost just a few pounds. It is a perfect gift for budget- friendly travellers.
- Enamel pins
Enamel pins are small yet stylish accessories. You can find them at many budget- friendly spots such as Camden Market, Portobello Road, or gift shops near tourist attractions. Not only affordable, but they’re also easy to carry while travelling.
- Pub coasters
Pub coasters are a fun and affordable option to buy in London. Many traditional British pubs feature coasters with unique designs, logos, or local branding. Even some let you take one home for free with a drink. These make great conversation starters or collectibles that capture the charm of London’s pub culture.
- London- themed stationary
Items like notebooks, pens, pencils, erasers and stickers are the best items to buy in London. They feature symbols like red buses, black cabs, Big Ben, and the London Eye. These make for thoughtful gifts that reflect the charm of the city. You can find them in many gift shops and museums.
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